We are featured in Nikkei West. Scroll to read the whole story here. "I recently came across a booth at an artisan fair and thought, hmm, this might be interesting—but what sets this tea business apart from its competitors? The two proprietors, Seika and CJ, were immediately friendly and eager to share samples of their teas in powdered form. We began with matcha, followed by hojicha and genmaicha. As someone who typically avoids matcha because of its bitterness, I was surpris

Among Japan’s legendary tea regions, names like Uji  and Yame  have long stood as symbols of excellence. Yet in the misty valleys of Shizuoka, the quiet town of Asahina  has been steadily earning recognition as Japan’s most refined and exclusive matcha terroir. Once known only to connoisseurs and gyokuro masters, Asahina is now emerging as a new benchmark of quality — one that rivals, and in some ways surpasses, even the famed Uji and Yame. Here are the 6 reasons why. 1 . Top

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